Redesigned a Roadside Assistance (RSA) platform for seamless support, enhancing customer convenience and technician efficiency. Built on a B2C subscription model, it functions as a standalone app or integrates into existing mobile ecosystems for a frictionless experience.
Redesigned a Roadside Assistance (RSA) platform for seamless support, enhancing customer convenience and technician efficiency. Built on a B2C subscription model, it functions as a standalone app or integrates into existing mobile ecosystems for a frictionless experience.
Redesigned a Roadside Assistance (RSA) platform for seamless support, enhancing customer convenience and technician efficiency. Built on a B2C subscription model, it functions as a standalone app or integrates into existing mobile ecosystems for a frictionless experience.
The Challenge
The Challenge
The Challenge
As part of an initiative, a new Roadside Assistance (RSA) platform was conceived. This RSA platform aims to enhance customer convenience and provide seamless on-road support through a B2C model, featuring subscription packages. The design ensures the RSA journey can function as a standalone application or be integrated within existing mobile app ecosystems.
As part of an initiative, a new Roadside Assistance (RSA) platform was conceived. This RSA platform aims to enhance customer convenience and provide seamless on-road support through a B2C model, featuring subscription packages. The design ensures the RSA journey can function as a standalone application or be integrated within existing mobile app ecosystems.
Industry
Team Members
Role
Primary Blue
Primary Blue
Primary Blue
#3A4FFF
#3A4FFF
Colour Swatch
Colour Swatch
Colour Swatch
Light Blue
Light Blue
Light Blue
#C4DDFF
#C4DDFF
Colour Swatch
Colour Swatch
Colour Swatch
Dark Blue
Dark Blue
Dark Blue
#1E49B3
#1E49B3
Colour Swatch
Colour Swatch
Colour Swatch
Solid Black
Solid Black
Solid Black
#080808
#080808
Colour Swatch
Colour Swatch
Colour Swatch
Grey
Grey
Grey
#A0A0A0
#A0A0A0
Colour Swatch
Colour Swatch
Colour Swatch
Light Blue
Light Blue
Light Blue
#ECECEC
#ECECEC
Colour Swatch
Colour Swatch
Colour Swatch
OEM Study: Analyzed existing roadside assistance service models and industry best practices. Competitive Landscape: Researched competitor RSA platforms to identify gaps and opportunities. Global Landscape: Studied international RSA solutions for innovative features and scalability. Stakeholder Inputs: Gathered insights from RSA providers, technicians, and end-users to shape core functionalities.
OEM Study: Analyzed existing roadside assistance service models and industry best practices. Competitive Landscape: Researched competitor RSA platforms to identify gaps and opportunities. Global Landscape: Studied international RSA solutions for innovative features and scalability. Stakeholder Inputs: Gathered insights from RSA providers, technicians, and end-users to shape core functionalities.
OEM Study: Analyzed existing roadside assistance service models and industry best practices. Competitive Landscape: Researched competitor RSA platforms to identify gaps and opportunities. Global Landscape: Studied international RSA solutions for innovative features and scalability. Stakeholder Inputs: Gathered insights from RSA providers, technicians, and end-users to shape core functionalities.
Initial VX Strategy: Defined the visual experience approach to ensure an intuitive and engaging design. Initial UX Concepts: Developed user journey frameworks for seamless assistance requests and technician workflows.
Initial VX Strategy: Defined the visual experience approach to ensure an intuitive and engaging design. Initial UX Concepts: Developed user journey frameworks for seamless assistance requests and technician workflows.
Initial VX Strategy: Defined the visual experience approach to ensure an intuitive and engaging design. Initial UX Concepts: Developed user journey frameworks for seamless assistance requests and technician workflows.
User Research: Conducted interviews and surveys with vehicle owners to understand pain points in roadside assistance. Concept Testing: Validated early design prototypes to refine service flows and interaction models. Visual Concept Testing: Evaluated design aesthetics and brand perception to enhance clarity and engagement.
User Research: Conducted interviews and surveys with vehicle owners to understand pain points in roadside assistance. Concept Testing: Validated early design prototypes to refine service flows and interaction models. Visual Concept Testing: Evaluated design aesthetics and brand perception to enhance clarity and engagement.
User Research: Conducted interviews and surveys with vehicle owners to understand pain points in roadside assistance. Concept Testing: Validated early design prototypes to refine service flows and interaction models. Visual Concept Testing: Evaluated design aesthetics and brand perception to enhance clarity and engagement.
Final VX Strategy: Established a cohesive design language ensuring consistency across interfaces. Final Design: Delivered a fully interactive prototype optimized for both customers and technicians. Usability Testing: Tested the app with real users in simulated roadside scenarios to refine workflows and eliminate friction points.
Final VX Strategy: Established a cohesive design language ensuring consistency across interfaces. Final Design: Delivered a fully interactive prototype optimized for both customers and technicians. Usability Testing: Tested the app with real users in simulated roadside scenarios to refine workflows and eliminate friction points.
Final VX Strategy: Established a cohesive design language ensuring consistency across interfaces. Final Design: Delivered a fully interactive prototype optimized for both customers and technicians. Usability Testing: Tested the app with real users in simulated roadside scenarios to refine workflows and eliminate friction points.
Service Accessibility & Transparency
Enhanced User Interaction
Personalization & Flexibility
Real-Time Location Sharing
Technician Trust & Verification
Payment Flexibility
When car is not fixed on the spot and is taken to a service centre - I need detailed tracking of steps there with timings as well
When car is not fixed on the spot and is taken to a service centre - I need detailed tracking of steps there with timings as well
When car is not fixed on the spot and is taken to a service centre - I need detailed tracking of steps there with timings as well
Keep the functions as simple as possible while in panic state
Keep the functions as simple as possible while in panic state
Keep the functions as simple as possible while in panic state
Users preferred a design that was simple, straightforward, and modern. Both visuals offered a clean and professional appearance, with a focus on clarity and user understanding. The color schemes were fresh and appealing, adding vibrancy and a royal touch to the interface.
Users preferred a design that was simple, straightforward, and modern. Both visuals offered a clean and professional appearance, with a focus on clarity and user understanding. The color schemes were fresh and appealing, adding vibrancy and a royal touch to the interface.
If it was 70% blue, 30% white would be better and be a good visual balance
If it was 70% blue, 30% white would be better and be a good visual balance
If it was 70% blue, 30% white would be better and be a good visual balance
Final Designs
Final Designs
Final Designs
This roadside assistance app ensures that users can quickly and effortlessly request help during emergencies, providing peace of mind in stressful situations. The intuitive interface streamlines the process, allowing users to raise a request in just a few taps. Additionally, real-time tracking of the technician’s arrival enhances transparency and reassures users that help is on the way. The thoughtful use of blue tones further contributes to a calming experience, reducing anxiety and fostering confidence in the service.
This roadside assistance app ensures that users can quickly and effortlessly request help during emergencies, providing peace of mind in stressful situations. The intuitive interface streamlines the process, allowing users to raise a request in just a few taps. Additionally, real-time tracking of the technician’s arrival enhances transparency and reassures users that help is on the way. The thoughtful use of blue tones further contributes to a calming experience, reducing anxiety and fostering confidence in the service.
